Brand Guidelines
DMM Infinity Brand
Logos, colors, and guidelines for representing DMM Infinity in press, partnerships, and media.
Download by size
Full Logo (icon + wordmark)
Icon Mark (infinity symbol only)
Usage
Do
- Use the provided files without modification
- Maintain clear space around the logo (min: half the logo height)
- Use the white version on dark or colored backgrounds
- Use SVG for digital, PNG for documents
- Give the logo room to breathe — make it big or small, but never cramped
Don't
- Stretch, compress, or rotate the logo
- Change the brand gradient or add effects
- Place on busy, patterned, or low-contrast backgrounds
- Recreate or approximate with other fonts or icons
- Separate the infinity icon from the wordmark without approval
Brand Colors
The DMM Infinity identity is built on a signature spectrum gradient flowing from red through purple to blue. This gradient defines the infinity icon and is the most recognizable element of the brand.
Signature Spectrum
Spectrum Colors
Wordmark
The DMM Infinity wordmark uses custom letterforms. The text is part of the logo — do not attempt to recreate it with any font.
Anatomy
DMM — the heritage acronym, representing legacy authority
Infinity — the vision, limitless data management
Wordmark Colors
Icon
The infinity symbol is formed by two overlapping circles with directional tails, filled with the signature spectrum gradient.
Note
The wordmark is always paired with the infinity icon. Do not use the text alone.
Assets provided for press, partner, and editorial use. Do not alter colors or proportions.
Questions? Contact info@dmminfinity.com